Alex Klein, serves as the founder and CEO of WYRL Beauty Ltd, a distinctive vegan red lipstick brand aimed at empowering women to embrace their confidence and amplify their voices by eliminating toxic thoughts and speech.

The inception of WYRL (Wear Your Red Lips) Beauty stemmed from 40 life lessons Alex curated as a personal gift to navigate the next chapter of her life, culminating in the fortieth lesson: "Girl, Wear The Red Lipstick!"—prompting the birth of WYRL Beauty Ltd.

Driven by a vision to instill courage in women and girls to pursue their dreams, even amidst challenges, Alex embodies the belief that every experience offers valuable lessons. WYRL Beauty prioritizes vegan formulations and contributes to the advancement of women and girls worldwide through a meaningful partnership with World Vision.